So far our blog has focused mainly on transport design work. We are going to reset that balance over the coming months. First off is some work that we undertook for a company looking at Insulin pens and diabetes in various markets. We have a little insider knowledge here as Rob has been a type 1 diabetic for 6 years.
The main focus was to develop a concept that added some form of desirability to the Insulin Injector. After all diabetics carry the pen with them as much as a smart phone or MP3 player so why shouldn’t it have the same type of aesthetic value. Adding aesthetic value also helps break down the embarrassment and stigma that some users feel when having to carry and use their pen everyday.
Anyway check out some of our ideas below and watch this space for more product related images and projects.